Jan
5 Ways To Get More From Your Personal Trainer Website
With so many Personal Training websites out there, it can be tough to get yours to stand out from the crowd. Maybe your website does nothing more for your business than work as an online brochure. But wouldn’t it be great if it could do more?
Here’s how it can…
#1 Add an integrated blog
When you’re running a personal training business (or any other service business for that matter), always remember: People buy from people they know, like and trust.
Unless a prospective client comes from a referral, it is fairly unlikely that they will decide to hire you with just a cursory read of your website. A blog with useful, relevant content is a great way to share your expertise and demonstrate your credibility while that prospect gets to know, like and trust you. When they are ready to pick up the phone and actually consider hiring a personal trainer, who will be at the forefront of their minds? Read the rest of this entry
Jan
Business Tip #1: How To Use Online Image Editing Tools To Customise Your Personal Trainer Logo
Whether customising your Personal Training logo, editing images for your brochure/leaflet or simply optimising images for your website, purchasing expensive software to do these basics can be a drain on your Personal Training business budget.
Picnik, an online image editor, performs all of these basic functions & many more. And the best thing about it…..it’s completely FREE.
I recently created a comprehensive tutorial for using Picnik to add a business name to one of our ‘Logo To Go’ logos for Personal Trainers, along with preparing a print and web optimized file of the finished logo. Although the tutorial is for a specific purpose, it serves as a good introduction to what Picnik can do.
Download your FREE copy of the tutorial here.
Dec
Top 5 Things To Avoid When Choosing A Name For Your Personal Training Business
The work we do with our fitness pro and personal trainer clients often involves branding or re-branding of their business. In most cases, personal trainers come to us with their heart already set on a name for their PT business; and in many cases unfortunately, we have to advise them to think again.
Here are the top 5 things to consider when choosing a name for your personal training business - and avoid making the most common mistakes:
