5 Ways To Get More From Your Personal Trainer Website
With so many Personal Training websites out there, it can be tough to get yours to stand out from the crowd. Maybe your website does nothing more for your business than work as an online brochure. But wouldn’t it be great if it could do more?
Here’s how it can…
#1 Add an integrated blog
When you’re running a personal training business (or any other service business for that matter), always remember: People buy from people they know, like and trust.
Unless a prospective client comes from a referral, it is fairly unlikely that they will decide to hire you with just a cursory read of your website. A blog with useful, relevant content is a great way to share your expertise and demonstrate your credibility while that prospect gets to know, like and trust you. When they are ready to pick up the phone and actually consider hiring a personal trainer, who will be at the forefront of their minds? Read the rest of this entry
Business Tip #1: How To Use Online Image Editing Tools To Customise Your Personal Trainer Logo
Whether customising your Personal Training logo, editing images for your brochure/leaflet or simply optimising images for your website, purchasing expensive software to do these basics can be a drain on your Personal Training business budget.
Picnik, an online image editor, performs all of these basic functions & many more. And the best thing about it…..it’s completely FREE.
I recently created a comprehensive tutorial for using Picnik to add a business name to one of our ‘Logo To Go’ logos for Personal Trainers, along with preparing a print and web optimized file of the finished logo. Although the tutorial is for a specific purpose, it serves as a good introduction to what Picnik can do.
Download your FREE copy of the tutorial here.
Top 5 Things To Avoid When Choosing A Name For Your Personal Training Business
The work we do with our fitness pro and personal trainer clients often involves branding or re-branding of their business. In most cases, personal trainers come to us with their heart already set on a name for their PT business; and in many cases unfortunately, we have to advise them to think again.
Here are the top 5 things to consider when choosing a name for your personal training business - and avoid making the most common mistakes:
4 Important Questions Your Web Designer Should Ask You Before They Design Your Personal Training Website
Getting a website up and running to promote your fitness or personal training business *should* be a straight-forward process.
But have you ever had that feeling when working with someone that you just don’t know whether they really “get” you, understand quite what it is you’re looking for or never seem to advise you on what will be best to promote your fitness business?
Whilst some web design firms may tell you not to worry, sit back and relax and they’ll cook you up something snazzy to help you attract more personal training clients, in our experience it doesn’t quite work like that…
7 Common Personal Training Website Design Mistakes
You’d think that these days every personal trainer and fitness pro would have a website and many of them do but you’d be surprised how many don’t - and are therefore missing out on huge opportunities.
Of those that do have a website to advertise their personal training business, many of them are far from effective and often end up being an expensive waste of time and money.
To ensure your fitness website is as effective as possible for your clients and your business, make sure you read the following 7 tips…
